Welcome to Santoor Sada Masala!

Pune,India

Innovation is our tradition !!!

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100% Natural

INDIA’S FIRST HERBAL SADA MASALA - SANTOOR SADA MASALA

Santoor Sada Masala is the result of years of research by Mr. J.M.Joshi where he finally came out with the much-needed solution – A much healthier option to Gutkha and Supari, a Sada Masala with similar taste and satisfaction but only with herbal ingredients.
Quit Gutkha Today. Enjoy the same pleasure and a healthy lifestyle.

  • 100% Natural
  • No Betel Nut
  • No Nicotine

Where it all began !

It all began with a sudden personal setback, when few of his family members and friends fell prey to the ill effects of consuming “Gutkha”. This came as an eye opener when there are casualties in his own circle and disturbing daily reports of people succumbing to cancer. He came across the WHO REPORT which has busted quite a few myths and has put the spotlight on the lethal aftermath of consuming BETEL NUTS.

He was enlightened with the fact that it was not Tobacco but continuous consumption of ‘Supari” which is the root cause of maximum Oral Cancers in the world.

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Harmful Effect Of "Betel Nut".

WHO enlists Betel Nut as a potential Carcinogen and a study in the Journal of the American Dental Association Trusted Source reports that betel nut users are at a higher risk for oral submucous fibrosis. This incurable condition can cause stiffness in the mouth and eventually the loss of jaw movement. Regular chewing of betel nut can also cause gum irritation and tooth decay. Teeth may become permanently stained deep red or even black.

Betel nut may interact with other drugs or herbal supplements. It could cause toxic reactions in the body . Regular betel nut use may also lead to dependency and withdrawal symptoms.

"There's Light At The End Of The Tunnel."

All the statistics convinced Mr. J.M. Joshi to stop manufacturing products with Betel Nut as the primary ingredient. But he, being the ‘Gutkha King’ himself, can’t just turn a blind eye to the fact that consuming Gutkha, Supari, Pan Masala has now turned into an addiction for countless consumers, and it will not be an easy task to suddenly ask them to quit without the presence of an alternative. The master blender he is, he put all his expertise, resources, and investment in finding an alternative to Gutkha and Pan Masala.

This thought gave rise to a revolutionary idea, an innovation of its kind – SANTOOR SADA MASALA.

Mission

Consumers today are still not aware of the root causes of cancer- It’s not Tobacco but it is the Betel Nut. Our Mission is to raise Awareness and  hand them over a healthy Alternative to Gutkha & Pan Masala.

Vision

Join hands with the Govt. to make our country Cancer Free. To discharge our social responsibility of creating a disease free brighter future for our countrymen where they are also not deprived of the taste and satisfaction.

We are trusted by more than 3,00,000 consumers !!!

About
Mr. J.M.Joshi

“YOU JUST DON’T OBTAIN EXCELLENCE THROUGH SPURIOUS CLAIMS AND PAINTING A MAJESTIC LIFESTYLE.”

EXCELLENCE IS A JOURNEY, FROM A SINGLE STEP TO A THOUSAND MILES, ASCENDING HIGHER THAN THE SET STANDARD.”

This has been pioneered in India by the man, whose journey is nothing less than an epic saga. It was the year 1970 when an young Mr. J.M. Joshi has been handed over the domiciliary business of Pan Masalas after the untimely demise of his father.

Without much manpower and negligible technical support, he started churning out India’s First ever Hand Made Formulas for Pan Masalas. He started his journey from Jodhpur, visiting door to doors in a cycle rickshaw to sell his masalas.

He eventually came down to Mumbai with a dream in his eyes and a passion to expand his recipes to every corner of the country.His personal interest in experimentation with perfumery blending and his passion to introduce new versions of flavours earned him the title of “Master Blender” of India in edible perfumery compounds which are largely used in pan Masalas, chewing tobacco, mouth freshener and incense sticks, deodorants, and similar products.

Mr.J.M.JOSHI

Even though an asthmatic patient, he used to continuously smell different perfumes since he never used to settle without the best.

Through innovation, intense research, and development, he introduced brands like PanShahi, Santoor, Manikchand, Star, Goa, Vazir, Sitar, Sikandar, etc. His dream of years finally saw the daylight when JMJ Group is established in the year 1995.

The ever-curious man, that he is, he still believes the journey has just begun. He is extremely keen on reading and watching news, likes to be continuously updated about all the recent information. It is his dedication, commitment and persistence that earned him the Title of “GUTKHA KING OF INDIA”

Achivements

Mr. J. M. Joshi has been awarded with a Patent for a Process of Manufacturing Mouth Refreshing Preparation by the Patents Office, Government of India, Mumbai. He is also the Founder Chairman of All India Tobacco and Pan Masala Manufacturers Association and a Life Member of the Essential Oils Association of India.

It is his craft and excellence in the field of “Perfumery Blending” for which his Nose has been insured by a French Conglomerate.

Awards

Shaan-E-Rajastan(2018)
KASEZ (2015-16)
LIFE MEMBERSHIP-Fragrances Flavours Association Of India.
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